The launch comes at a time when consumers are increasingly moving away from mass-market fashion narratives and seeking products that reflect personal experiences, cultural roots and authentic storytelling. Positioning itself differently from global streetwear trends, Neeman’s has introduced a distinctly Indian interpretation of street-inspired sneakers, drawing inspiration from everyday experiences that resonate deeply with Indian consumers.
The Street Collection features four distinct sneaker styles — Street Heart, Remix Icon, Remix Modish and Remix Vintage. Each design offers a unique interpretation of street culture while combining expressive aesthetics with everyday functionality. The collection has been developed for consumers seeking footwear that reflects individuality, effortless style and a meaningful connection to their surroundings. The sneaker range is priced at INR 4,999.
Speaking about the inspiration behind the collection, Taran Chhabra, Co-founder and Chief Executive Officer of Neeman’s, said that global streetwear conversations have long been influenced by cultures from different parts of the world. He noted that the company saw an opportunity to tell stories that felt closer to home. According to Chhabra, the inspiration for The Street Collection emerged from everyday Indian street experiences, including the energy, nostalgia, rituals and moments that evolve into lasting memories. He described the collection as a tribute to those streets and the experiences associated with them.
Highlighting the business strategy behind the launch, Amar Preet Singh, Co-founder and Chief Operating Officer of Neeman’s, said that the footwear category has become increasingly driven by varied consumer preferences, with people seeking different styles for different occasions. He stated that sneakers have become an essential part of everyday lifestyle dressing. Singh added that the launch represents a strategic move to expand usage occasions for existing customers while strengthening the company’s position in the lifestyle and sneaker segment. He said The Street Collection enables the brand to play a larger role in consumers’ wardrobes while increasing its share of spending, without compromising the comfort-first philosophy for which Neeman’s is known.
With The Street Collection, Neeman’s continues to expand its product portfolio by integrating comfort-focused design with culturally relevant storytelling, reinforcing a stronger lifestyle identity for the brand.
The collection is now available through Neeman’s retail stores, the company’s official sales channels and Myntra, ensuring availability for consumers across India.
Founded in 2017 by Taran Chhabra and Amar Preet Singh, Neeman’s has emerged as one of India’s leading homegrown footwear and lifestyle brands focused on comfort-driven products. The company was established on the belief that everyday essentials should combine comfort, functionality and modern design, and it has built a strong presence among consumers seeking versatile footwear solutions for multiple occasions.
Over the years, the brand has pioneered the use of innovative and sustainable materials in its products. Its footwear portfolio incorporates natural and recycled resources, including merino wool, recycled polyethylene terephthalate bottles and responsibly sourced components, while continuing to expand across lifestyle and casual footwear categories.
With an expanding omnichannel footprint that includes its own platform, 40 exclusive stores and leading e-commerce marketplaces, Neeman’s continues to strengthen its relationship with consumers seeking products that are practical, relevant and easy to integrate into daily life. By combining comfort, cultural storytelling and contemporary design, the company is building a modern lifestyle ecosystem centred on simplicity, responsible innovation and comfort as a defining identity.
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